CASE STUDIES

Seafolly has long been synonymous with statement-making swimsuits, but as time and trends evolve, Mark intuitively tapped into the brand’s hidden potential.

The brand was completely reinvigorated across all channels, including product, communications and marketing.

Everything about Seafolly reflects its essence, from the colours, locations and the language, to the uniquely Australian storytelling that’s embedded in its spirit.

The rejuvenated Seafolly reflects a culture that values comfort, both physical and emotional. The result is a careful balance between bold and confident, warm and accessible, and most importantly energetically inclusive.

Love is the universal glue that holds us together, it creates an instant bond. In response to the post-COVID shift in consumer priorities to health family and community, #LoveSeafolly looked to reignite the love Australian women have for the brand.

Chemistry is an intense feeling of connection. Creating emotional bonds in a crowded digital environment in which data targeting is no longer effective, is a challenge.

In this spirit, Mark brought the brand purpose to life through a collaboration with influencers, personalities and their candid moments. An influencer can come in and turn an idea on its head. A campaign can literally blow up. In the very best way.

The campaign was a huge success and outperformed engagement and reach of previous years. It exceeded sales targets and created increased bespoke user content for our digital channels. #LoveSeafolly #LoveAustralia

What truly matters to you, and how are you living in alignment with that?

We're all different; we have different motivations, drivers and needs. When things are uncertain, we still have the power to take control of our health, our bodies and our day. We all have the potential to feel empowered, strong and in charge, despite everything.

It’s your move inspires everyone to take action and responsibility for their life. To take control and create the environment they wish to exist in. It’s support when you need it. Freedom when you don’t. It’s a product that takes you from the gym to anywhere life takes you.

Lara Worthington embodies the relaxed confidence that comes from experience. Her vision. Her goals. Her terms – Lara does life her way. She lives with courage, conviction and a commitment to creating a better world for her family to live in.

The campaign was activated via outdoor, social and digital channels.